I’m sure you’ve heard AG is changing the packaging of their dolls and clothes. We have seen it firsthand with GOTY Gabriela. When I first saw this I didn’t think I’d be bothered by the new packaging and I don’t think I’ll be bothered by the new box for the doll. I kind of like all the colors of the box and I think the young girls AG markets towards will like it. Though it is rather Barbified. The clothes, however, are a different story. I’ve read about people cutting the threads that attach the clothes to the cardboard and finding holes in the clothes, especially on Gabriela’s pjs. AG clothes cost way more than Walmart and Target clothes and I expect better from them. It makes AG clothes no longer special. This will certainly make me think twice about buying from them.
There are many doll companies who still make their packaging special and one of them is Via E. They just had a 40% off sale on all their clothing so I picked up Alexis’s Sao Paulo dress. It was like opening a Christmas present. There was even a handwritten thank you signature from Ellen Callen herself on the receipt.
I love the colorful box. The thing on the side is a vinyl cleaning sponge and cream for doll scratches. Alexis has had 3 scratches on her face for a year now because she fell onto the kitchen table face first trying to steal a cookie. I’ll write another post about that when I have time to scrub the scratches off. We’ll see if it works, at least the sponge was only $1.
Most outfits from Via E come with a card, and if you have one of the dolls you can add it to the two ring binder that accompanies the dolls. The front of the card describes Alexis’s excitement about living there. The back is the best: There are 4 different ways to wear this outfit!
I remember when AG used to add extra things to their outfits; pamphlets, trading cards, mini books, charms, and now….nothing.
Look how beautifully it’s wrapped, and I love the colorful tissue paper.
The dress is folded carefully inside. I’ve opened many AG boxes where the box is just a bit too small and the dress is stuffed into the box and comes out all wrinkly.
Does AG’s packaging bother you? What do you think of it?